Red Galoshes

Marketing Strategy

Before we begin, let's get the lay of the land. Who are you now? Who would you like to be? Who's your competition? What are they good at? Where do they fall short?

When we develop your strategy we ask a lot of questions and go searching until we find the answers. Armed with that ammunition, we create a marketing strategy that reflects your vision for your business, addresses competitive issues, and serves as a roadmap as we help develop and grow your online sales.

Identity Development

Based on the strategy, we'll create a name for your site and aquire the domain name. If you already have a great name - that's, well - great! In either case we'll design a high-quality logo that instantly communicates your identity to your customers.

Copywriting

It's what you say...and how you say it. One of the most neglected yet most critical parts of marketing online is great copy that answers your customers questions at the point of asking. We practice copywriting as part art, part science and the result is a user experience that ends in a sale.

Photography

What separates the newbies from the pros? Great product photography. There's just no substitute. We partner with commercial photographers and shoot high-quality digital photographs of your products. Our team handles all the details so it's easy for you. Already have high-quality images of your products? Great! Let's use those.

Web Design

We design sites that work for your user. We're so obsessed with making sites smart, attractive, and easy to use that every three weeks we release a new version of your site with tweaks and changes that improve the user's experience. Every time we learn something, we put it into play on your site.

Plus, we practice standards compliant coding in XHTML and CSS. What's that mean? Your site looks great and works great no matter what browser you're using.

Shopping Cart

Full of features. Strong like bull. We built our own shopping cart from scratch so we can customize it however we like. Categorization, options, personalization, volume pricing, multiple shipping origins, payment handling, shipping rates - you name it, it's in there.