Marketing Services
Your search engine marketing, affiliate marketing, email marketing, direct mail, publicity, and advertising are rolled into one, full service package.
Search Engine Marketing
Talk about the wild, wild west! Competition for search terms has never been more fierce or ferocious. Not a day goes by when we don't learn something new or hear about something that used to work but now doesn't.
That said, we thank our lucky stars that we're able to get many of our merchants ranked on Google, MSN and Yahoo! for their top keywords. Can we guarantee that we'll do the same for you? Nope. Can we guarantee that we'll keep cranking away until we succeed?
Absolutely.
Affiliate Marketing
Our group of over 1,500 affiliated wedding sites are motivated to promote your products - because we pay them to do it! We've got a great group of affiliate partners; third party web sites who promote our merchants and their products. When an affiliate sends a shopper to a merchant and that shopper makes a purchase, we pay the affiliate a commission. As a Red Galoshes merchant, your products are automatically promoted via the Affiliate Program.
Wedding Gazette
This grand dame of informational wedding sites has been around since 1999 and during the spring and fall planning seasons draws upwards of 60,000 visitors per month. Our merchants are heavily promoted both on the Wedding Gazette web site and in the newsletter, "Wedding Gazette Weekly".
Advertising Program
Advertise your site in Modern Bride, Bridal Guide, Bride's, InStyle Weddings and Martha Stuart Weddings. We buy blocks of ad space at a steep discount and pass the savings along to you. Program price is generally at least 50% off the published rate card. Launches January 2008
Direct Mail Program
We negotiate low list rental rates and send your promotional postcard as part of a cooperative mailer. Program includes design, printing, postage, fulfillment, and response tracking. Launches January 2008
Publicity Program
Get your products featured in magazines like Modern Bride, local and national newspapers, as well as online publications and bring highly qualified traffic to your site. Program includes all publicity materials and a publicist dedicated to getting your name in print. Launches January 2008
Read more about Red Galoshes in the Boston Business Journal.